Oriental Brewery Co.


Order To Cash Project
(B2B 전자발주 시스템)

OB(Oriental Brewery) Beer which is a part of AB InBev is the most popular beer company in Korean market. B2B orders from liquor distributors were made mostly through phone call or text message to sales persons. and the sales person created the order on SAP sales module just like most of B2B order process.

As a result of OTC project, distributors could make orders directly. And during the pilot period, the conversion rate is already reached to more than 80%.

Client: 오비맥주
Services: 기획, 구축, 운영
Type: B2B


OTC project is based on Magento Commerce platform and fully integrated to SAP through SAPRFC connector.

One of key aspect of B2B orders are stability for their daily transactions. and the challenging part is that every single transaction is very important. To reduce order failure rate, we implement realtime order validation feature. As a result, we achieved 100% validated orders which means all orders are could be finalized and they are ready to ship out.

The project was managed and implemented through MS Azure Cloud and Azure DevOps infrastructure.

  • SAPRFC integration to SAP stock, order, customer information
  • Azure AD for SSO
  • Azure Cloud Architecture
  • Azure DevOps